include data='blog' name='all-head-content'/> Airboxlights.com and Conviction Films on Lighting for Film and Video

Friday, December 13, 2013

Realistically simulating ambient daylight when lighting video and still photography:

When lighting a scene, a commonly desired effect is to create a natural-seeming ambient light source through a window.  It's eminently achievable, but sadly it's more difficult that the usual tactic of plunk down a large HMI outside a window and put a 4x diffusion frame in front of it right at the window. That's a great source, eminently practical, but it doesn't really feel all that natural.  From the way the shadows spread out in a v-shape and from the rapid falloff of intensity (remember the inverse-square law!), it's obvious that the light source is close to the window, and it will feel "lit".

I am not writing of creating a direct-sunlight effect through a window; that's a different deal. This is about natural-feeling ambient daylight coming through a window, as if you're standing near a north-facing window.

To get a natural feel, think about what daylight is like: it's EVERYWHERE.  It's big.  It goes all over the place.  You're going to need a big source, an not just a flat one. The light needs to come from all directions at least a little bit.  One direction will be the brightest, where you're bouncing the unit, but its important that the light come from the full range of directions through the windows.  That's what real indirect light does; a bright sky outside your window is bright from all directions.

Make a big box of ultrabounces, griffolyns, beadboard, foamcore, v-flats, or whatever white stuff you have outside the window. Make it as big as is feasible for your shoot.  It doesn't have to be as big as the images here, but it does need to be big. Put a large head or two inside the box and bash it into the side, top, or back. If you don't point the light at a part of the box that has a straight-line path to the subject, it will feel even more diffuse, but you'll lose a bunch of intensity.



This is ideal- a 20x12 or 20x20 ultrabounce as the back,  a 12x20 ultra overhead, 12x ultras for the sides. If that's not feasible,   go a bit smaller- a 12x8 or 8x8 back, 8x sides and roof.
Still effective- two v-flats forming the sides and back with a 4x8 foamcore or beadboard on top. 
compromised: a couple of 4x4 beadboards out the window.

Your light will primarily be bouncing off of one spot, but to get that ambient feel, it's still very important to have the other white surfaces surrounding the one that you're hitting with the light.

You may ask, what about hanging some diffusion over the window as well?  I generally recommend against that for it to feel natural, because once you have a piece of diffusion right at the window, that diffusion becomes the source and it resets the inverse-square falloff, and once again it will be more apparent that the light source is close to the subject, indicated by flaring shadows and rapid falloff.
Interposing a 4x frame of diffusion between the hot spot of the ounce and the subject can be helpful if you are getting a funny double-shadow effect, where one of the shadows is from the hot spot and the other shadow is from the large general soft source of the box.  I do recommend not placing the diffusion right at the window for the reason mentioned above; put it out in the box somewhere, farther from the subject.  This double shadow can also be avoided by pointing the light at a spot in the box not directly visible from the subject.

Although this just shows the couch without any people in it, it gives you an idea of the overcast-day through a window feel that you can get with this technique.




When you don't have the means to make huge soft sources outside a window, like if you're a small crew lighting with LEDs, you can still get nice soft light. I manufacture Airboxlights.com inflatable softboxes for LED panels, ideal for tiny, fast moving crews.  They take the curse off of LEDs and make them feel softer and more natural.  Remember the basic concept of softening- the bigger the source, the softer it is.  Diffusion right on the face of the light is never going to get all that soft.

yours
Tom Guiney
Gaffer, DP, Bay Area
Inventor and Owner, Airboxlights.com

Saturday, November 30, 2013

Funny commercial for Airbox Inflatable softboxes for LED panels.

With a little help from some friends, made this 30-second commercial for Airbox Inflatable Softboxes for LED panels. Really.  It's funny.  It does not exaggerate anything. Anything at all. It doesn't make any exaggerated claims about what our products can do for video lighting.




Doing a big sale for Cyber Monday- 20% off all our softboxes on Amazon!
Use this claim code:  9X43JTW5

Production discussion next time. Budget for whole commercial was under 2k.

yours
Tom Guiney
Airboxlights.com



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Thursday, November 21, 2013

Off-topic, mostly nothing to do with video lighting or gear or LED panels or LED softboxes

This isn't about my usual topics, like cool video lighting gear or LED softboxes.

What's the right thing to do, when you're loading up your car with equipment for the day's shoot on a dark rainy morning, when all of a sudden you find someone pointing a gun at your chest? It's a funny feeling, surreal as much as anything else.  Like it doesn't make sense. Just finishing loading all the Jokers and Kinos and LED panels and and stands and everything else, and then you see someone walk up your driveway. You wonder who this stranger is, what they want, whether they need help with something, and then you see the silver shiny barrel of a handgun pointed at you. You might shout, you might run, you might freak out. You would certainly be late for work. You might shout once, but find that it sort of strangles in your throat, because you're not sure what this stranger is like,  this stranger with the bandanna over their face up to their eyes and the wool cap pulled down low over their forehead, the stranger with black-gloved hands aiming a gun at you, might get upset about you raising a hue and cry and shoot you down outside your daughter's bedroom window. It's an awkward thing, having a gun on you at 6:42 AM in the rain.

You might just hand over your wallet; what's worth getting shot for?  But how do you know what state the person is in, whether they're really in the mood to kill someone, or whether there are even bullets in the gun.

You might be pretty grateful that they just took your wallet and the 4$ that were inside, and didn't tell you to open up the vehicle and take something very expensive. OR even your phone, which would cost you a bunch to replace but he could only get a few bucks for an iphone 4s with a cracked screen.

So what do you do?  You hand it over, even though you're thinking what a pain it will be to cancel all the cards and get a new ID. Do you buy a gun?  Mace? Taser? Keep a baseball bat in your car? What good would that do, really? When there's someone on your, threatening you, are you going to have the presence of mind or the cojones to pull out a bat and attack them?   Install a bunch of outdoor lighting perhaps. Security cameras?  If you're not safe at home, then where?

The stranger was very professional, very fast, in and out.  He came in very fast, everything about him was covered up, no way for me to identify him. Other than that he was black, adult, maybe in his 30s, 5'10", 180-200 lbs.  If you can be this good a robber, why not do something useful?

The good news is that I got an email that the first batch of Airbox 1x1 Inflatable softboxes for LED panels are in the air on the way here. And I got another email that B&H is interested in selling them. And I wasn't hurt, nor did anything bad happen to my family, in bed just a few feet away from where this guy threatened me.

I think he was mad that there was only 4$ in my wallet. But once his back turned on me, I split.  I didn't stick around to find out how he felt about his take.

I love Oakland, but that sucks.  In my own driveway in my own house. What are you gonna do.  Get over it and move on. And install some motion-sensor lights and things like that. Very soon. Not a nice feeling to not feel safe at home.

And: this is a pretty cool video, an ad for a really good kind of rum. http://youtu.be/8Vv_M2jBDf4
They don't pay me, I just like their rum. And I saw this video. And it's pretty neat.


Sunday, November 17, 2013

Airbox Lights going solo! Inflatable Softbox for 500 LED panels now on Amazon...

It's been a nutty few days-  made the agreement that I wasn't going to sell the 2 new Airbox Inflatable softboxes for LED panels through my distributor for the two smaller units, and all of a sudden a load of stuff is my problem, right now.  You've borrowed a lot of money to get the inventory, now sell it.  Sell it fast. Go.

So that's what's going on here- The new Model 126 is up on Amazon, and we're doing an early-adopter sale, 10% off.

Ok, we're doing it now. Business is getting real. No longer a hobby.

Tuesday, November 12, 2013

Holy Crap! Here come the 1x1 Airboxlights.com Inflatable Softboxes!!

The factory inflates them all before they ship.  That's quite a pile of awesome Airboxlights.com inflatable LED softboxes!
1x1 inflatable softbox for 1x1 LED panels or Litepanels for video lighting

1x1 LED softbox inflatable softbox for 1x1 LED panels or Litepanels for video lighting, in the factory



We shot a commercial for Airboxlights.com Inflatable Softboxes this past weekend also, it's going to be wicked funny.

Not to give it away, but here are two stills:




We're going to be selling the new units, the Model 126 for (6"x12"/6"x13") 500 LED panels and the Model 1x1 (for 1x1 LED panels, obv) directly now on Amazon. Store should be ready for business in a couple of days! Link forthcoming.  You can also email us to order.
yours
Tom Guiney

Friday, October 25, 2013

Laryngitis at a trade show...

Airboxlights.com At Photo plus, big NYC trade show. Lost my voice! Pretty useless. You know how hard it is to give a sales pitch using gestures only? Fortunately, I had my handy sales video that I could point to.  And my cool Inflate-O-Matic(see below).

Anyway, b&h is doing a show special on Airbox products til the 27th! 

airboxlights.com inflatable softbox for Litepanel and LED panels for video lighting


Some redemption codes for you:
1507446759165600
1507446733561900
1507446744501190


At least I have my sales video to speak for me- http://vimeo.com/60720449

And cool inflate-o-matic to show people they're inflatable!

Inflato-video:

Wednesday, October 16, 2013

Grip Olympics; news from DTC Gear Expo

Airboxlights.com was at the DTC Grip & Lighting Gear Expo last weekend, and there was an event that we've all talked about but have never actually seen put together formally:

THE GRIP OLYMPICS!


The Sandbag Relay

DTC Office Staff winning sandbag relay
The team of ladies from the DTC office won the sandbag relay,  despite the best efforts of Steve Cardellini and his buddies.
steve cardellini and friends at DTC grip olympics with airboxlights.com
Why throw them when we can roll them?



There's something you learn when you get to be an old grip:  Work smart, not hard.  The other teams obediently pulled sandbags from the muscle cart, tossed them to the next teammate, who passed the bag to the next teammate, who tossed it over the line.  Hard work, no? So the cagey old technicians just grabbed their muscle cart, pushed it to the finish line, and dumped all the bags out.  Much faster than the recommended technique and easier on the back. 

I was the dark horse competitor in the Cable Wrapping event. Everyone else in the event was well-known warehouse staffers or electricians, but then I came out of the booth and crushed everyone in my first heat.  Alas, in the final round, I couldn't prevail against a handsome and strapping young gaffer named Evan Davies. He's 16 years younger than me and in frankly much stronger and faster.  Plus I haven't wrapped any 4/0 in over 2 years.  But I got a bunch of good cheers!  People liked that an exhibitor got up in the competition.  Next year I'll show them.

We of Airbox Lights were at the Expo in a booth next to Arri:
Airboxlights.com inflatable softboxes for LED panels and Litepanels

 I was showing off a prototype of my new 1x1 Airbox as well as the new Model 126, both of which were very well received.  The larger LEDs like 1x1s and 6"x12" LEDs are a perfect match for Airbox inflatable softboxes, because they've got enough juice that they can afford to be softened up more and made into a larger softer source, and then made controllable with a folding eggcrate.
Here's a preview of the 1x1 Airbox quality of light on a 1st generation 1x1 Litepanel:
The only model available in a pinch.

Airboxlights.com Model 1x1 inflatable softbox for 1x1 Litepanels and 1000 LED panels, light demonstration
Nice soft source!  No nasty LED quality here.



 GEAR AT THE EXPO

The gear that was there that I had a chance to see that I found noteworthy:

Newish lights from Arri:  the M90 , an update to the 6k par with a Max reflector, and the M8, an 800w update to the 575.  The M8 was cool, but the rep said it wasn't intended as a competitor to the Joker 800. It's bigger, has the efficient Arrimax reflector, and doesn't go bug-style like a joker.  Priced a little higher too, at about 8000$.

I liked the idea of a maximized HMI source that still works on 100A bates.  Who doesn't want more power in a familiar package?
The M8 I was less enthusiastic about- I feel like the M18 pretty much covers that ground already, plus I have a vested interest because I own an 800w joker.  Seriously though, it looked like a really good light.  It has a great flood to spot range and will no doubt be as rock solid as all of Arri's products.

Barger Baglites:  What I liked is some of the Lighttools crates he's carrying now. Besides the quick snap-open eggcrates and Octabank sized eggcrates, there's a new one they've got called a CUFocus soft eggcrate.  The fins of the eggcrate are all angled slightly towards the center, so that the light from the frame or the softbox is directed towards a subject close to the frame.  That's a clever innovation on the regular parallel fins in a soft eggcrate. 
The CU focus crates basically "funnel" the light towards one sweet spot, and occlude an increasing amount of light the farther away you get from the ideal spot. In that sweet spot, you'll still see the whole frame and thus have a nice sift source falling on you, but anywhere else the light falls off quite a lot.

BBS lighting is bringing out a companion to their exciting Area 48 Remote phosphor fixture....
a 1x1 LED Panel! Ummm....   I asked them why they wanted to get into that saturated space, and Toby Sali said that theirs looks the same, but is much brighter and better colored than the competition.  7000-800W tungsten equivalent, 95 CRI.  Ok, great, always happy to see the workhorse products improve. The brighter the better on that light shape.

Other than that, I was manning the booth the whole time.

See you at Photo Plus next week in NYC if you're there!