include data='blog' name='all-head-content'/> Airboxlights.com and Conviction Films on Lighting for Film and Video

Thursday, September 25, 2014

Custom Catch Lights or Eye Lights




Lighting Exercise: Custom Catchlights




I've always had this thing for unusual catch lights in people eyes, something other than the usual rectangle or dot.  Catchlights, also referred to as eyelights, are generally understood by photographers and videographers to be important; people's eyes seem a little dead when there's no light reflected in them. Not coincidentally, the times there's no light reflected in someone eyes is usually when there isn't any light source in front of them, so they're usually a bit backlit or sidelit anyway, which might lead people to feel that the person looks a little gloomy. 


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Friday, September 12, 2014

A Sneak Peek of Amsterdam's International Broadcast Convention.



IBC Attendees in Action (Image Courtesy of IBC)
This weekend marks the start of the International Broadcast Convention (IBC). The annual meeting serves as the premier world-wide event for professionals directly involved with the creation and distribution of visual entertainment.

So, just how big is this year’s convention? Well, they’re looking to host over 50, 000 attendees from over 170 countries before the conference wraps up on September 16.

The best thing about IBC? It's the place where companies go to roll out innovative new products. And this year's convention doesn't disappoint as Sony used it to debut the new Sony FS7.
Intended to compete with the Canon c300, the FS7 does some nifty stuff the C300 can't do.
For example, the camera has a built-n handgrip on an articulating arm for ENG-style shooting. It also has zoom control for eng style lens with user-definable shortcut buttons. You can read a detailed review by the guys at Newsshooter.com (who love our Airbox Inflatable Softboxes!) at http://www.newsshooter.com/2014/09/12/sony-pxw-fs7-4k-super35-camera-the-best-of-all-worlds/.

Yes, IBC 2014 is definitely going to packed with new lighting equipment and video gear, no doubt. But... we of Airbox Inflatable Softboxes aren't going, sadly. You might be able to see some of our cool inflatable softboxes for LED panels at the Dracast booth or the Litepanels booth, if you ask them!  Both of those companies do have some samples, since we have partnered together on several business projects. But you'll probably have to ask.

Our Model 1x1 fitted over Astra Panel
Speaking of  Litepanels. we’re huge fans of their new Astra 1x1 panel. Which, incidentally, works perfectly with our very own Model 1x1 as you can see here.You'll be able to see these at Booth # 11-E55, in the Vitec group area.

 I like the improved ergonomics of the yoke, that the heavy parts like the battery mount or power supply are mounted on the yoke where it meets the stand, rather than on the back of the panel, which has always been an annoyance since the weight cause s the light to tilt. I liked that the yoke is now angled forward, so the yoke doesn't get in the way of tilting the light down.  This is particularly handy when you've got a softbox on the front of it. It's truly a great product from the people pioneered   LED panel lighting.  Plus, it's reasonably priced,  costing around $1500.

If you’re not able to make it to the festivities, don’t fret as it you’ll be able to view  the 24-hour live stream on their site. You can catch all the excitement of the IBC  at http://www.ibc-tv.org.

Although we're not going to the convention, we're still offering up a pretty big deal for our valued customers. From now until September 18, every purchase of the Model 1x1 earns you 20% off on the Model 126. Just go to our Amazon store and use offer code I2432KA8. It’s a perfect way to really save big on two of our most popular products. 

Until next time!


Tom

Tuesday, April 1, 2014

Make women look beautiful!



This is proof, right?  That Airbox Inflatable Softboxes transform women from haggard to gorgeous in under 30 seconds!

 Exaggerations aside, Airboxes do work. And I hope people agree with me at NAB 2014, where I've got my own booth this year.  Exciting.  Expensive.  Wish me luck.

Thursday, March 27, 2014

New gizmos from NAB? How about the stuff we already have.

NAB 2014 is right around the corner, and no doubt it'll be chock full of all kinds of whizz-bang stuff that will make us all think, "I must have that thingy!  It'll make my career skyrocket!"
The tools won't make your career.  Sorry. What I reckon would be more worth all of our while is trying to figure out more cool stuff to do with what we already have.
Here's an experiment I did with my trusty old  Panasonic GH2, a very small mirrorless camera that shoot great video.  The newer GH3 is no doubt a bit better, and the GH4 looks like it'll rise above the crowd, but I don't think that will remove the utility of the old GH2.




If you're going to NAB, please stop by the Airbox Lights booth and see what inflatable softboxes can do for plain old LED panels. See the new Model 1x1 and Model 126!  Make ugly into beautiful! Games! Prizes! Gear! All your questions answered!

Tom Guiney
Airbox Lights & Conviction Films, Inc.




Wednesday, February 19, 2014

Customer questions answered about Airbox Inflatable softboxes

Customer questions about Airbox Inflatable softboxes for LED panels answered:


#1 most common question:

"Why is there no anti-backflow flap inside the inflation valve? This makes it harder to get my softbox all the way inflated."

People ask me this all the time.   I tried out prototypes with both types of valve, and I settled on the valve without a backflow prevention flap.  I did this for two reasons.  One, I wanted it to be faster to inflate and deflate, and two, with that flap in the valve, its hard to get the softbox all the way deflated.  I was concerned that people would possibly damage the softbox by slamming a case lid shut on it when it still had some air in it.  This may be unfounded, I have yet to receive an email saying someone popped their softbox. Really, this decision was mostly about the speed of inflation and deflation though- I wanted Airboxes to be very fast to inflate and deflate.  If you can't get it all the way inflated because you lose a tiny bit of air when you close the valve, guess what-  That's ok!  An Airbox doesn't have to be all the way inflated to make a unified soft source out of all those little LED beams.  The way an Airbox works is by moving the diffusion layer several inches away from the face of the light, so the beams can merge on the diffusion plane ad become a new soft source.  This still works fine even if your softbox is a little saggy- the diffusion is still several inches away from the light.  You also might have noticed that it gets more taut as you use it, since the light heats up and expands the air inside the softbox.

#2 Does it work as a flotation device?

Yes.  They float.  You can also use them as a pillow. If I had a legal department they would tell me that I have to say that we're not responsible for the negative consequences of using Airbox products for anything other than as light modifiers.

#3. Are you going to make one to fit lighting unit X?


Send me emails about what sizes you want, and I'll see what I can do.  There is a partial but not exhaustive unit compatibility chart on the website. The strap setup on the Macro, the Model 126, and the Model 1x1 allow those three units to work on a pretty wide range of sizes, but there are a few that slip through the cracks.  The Macro will fit on almost all the small units, from 4" wide at the minimum and 8" wide at the maximum, and then the next size up is the Model 126, whose smallest compatible light is about 10" wide. The Model 1x1 was designed specifically to fit on 1' x1' panels, but you can get it on to some smaller ones, like the Cool-Lights 600, which is about 10" x 10", and I've squeezed it on to another panel that was about 13" wide.

#4. Have you tried filling them up with helium so they lift the light or the camera? 


I actually did the math on this; for an Airbox attached to an on-camera light to lift your typical broadcast/ENG style camera weighing 30 or 40 lbs, the softbox would have to be gigantic, like an 8' diameter sphere. Helium gas, being such a tiny atom (remember your periodic table?) is mostly empty space, and to get that kind of lift you need a huge amount of it.

#5: Do you sell Airboxes in country X?


Amazon.com ships to some countries;  I've seen orders go to the US, GB, CA, NZ, and AU and JP.  It doesn't seem to ship to mainland Europe.  For mainland Europe orders, Videobewerken.nl stocks our products, as does Proav.co.uk in the UK.  Proav says they ship worldwide.  IF you want Airboxes and it's not working for you through any of those channels, email me and we'll work it out.

yours
Tom Guiney
Airboxlights.com

Buying link

discount code:  XG273RVL





Friday, December 13, 2013

Realistically simulating ambient daylight when lighting video and still photography:

When lighting a scene, a commonly desired effect is to create a natural-seeming ambient light source through a window.  It's eminently achievable, but sadly it's more difficult that the usual tactic of plunk down a large HMI outside a window and put a 4x diffusion frame in front of it right at the window. That's a great source, eminently practical, but it doesn't really feel all that natural.  From the way the shadows spread out in a v-shape and from the rapid falloff of intensity (remember the inverse-square law!), it's obvious that the light source is close to the window, and it will feel "lit".

I am not writing of creating a direct-sunlight effect through a window; that's a different deal. This is about natural-feeling ambient daylight coming through a window, as if you're standing near a north-facing window.

To get a natural feel, think about what daylight is like: it's EVERYWHERE.  It's big.  It goes all over the place.  You're going to need a big source, an not just a flat one. The light needs to come from all directions at least a little bit.  One direction will be the brightest, where you're bouncing the unit, but its important that the light come from the full range of directions through the windows.  That's what real indirect light does; a bright sky outside your window is bright from all directions.

Make a big box of ultrabounces, griffolyns, beadboard, foamcore, v-flats, or whatever white stuff you have outside the window. Make it as big as is feasible for your shoot.  It doesn't have to be as big as the images here, but it does need to be big. Put a large head or two inside the box and bash it into the side, top, or back. If you don't point the light at a part of the box that has a straight-line path to the subject, it will feel even more diffuse, but you'll lose a bunch of intensity.



This is ideal- a 20x12 or 20x20 ultrabounce as the back,  a 12x20 ultra overhead, 12x ultras for the sides. If that's not feasible,   go a bit smaller- a 12x8 or 8x8 back, 8x sides and roof.
Still effective- two v-flats forming the sides and back with a 4x8 foamcore or beadboard on top. 
compromised: a couple of 4x4 beadboards out the window.

Your light will primarily be bouncing off of one spot, but to get that ambient feel, it's still very important to have the other white surfaces surrounding the one that you're hitting with the light.

You may ask, what about hanging some diffusion over the window as well?  I generally recommend against that for it to feel natural, because once you have a piece of diffusion right at the window, that diffusion becomes the source and it resets the inverse-square falloff, and once again it will be more apparent that the light source is close to the subject, indicated by flaring shadows and rapid falloff.
Interposing a 4x frame of diffusion between the hot spot of the ounce and the subject can be helpful if you are getting a funny double-shadow effect, where one of the shadows is from the hot spot and the other shadow is from the large general soft source of the box.  I do recommend not placing the diffusion right at the window for the reason mentioned above; put it out in the box somewhere, farther from the subject.  This double shadow can also be avoided by pointing the light at a spot in the box not directly visible from the subject.

Although this just shows the couch without any people in it, it gives you an idea of the overcast-day through a window feel that you can get with this technique.




When you don't have the means to make huge soft sources outside a window, like if you're a small crew lighting with LEDs, you can still get nice soft light. I manufacture Airboxlights.com inflatable softboxes for LED panels, ideal for tiny, fast moving crews.  They take the curse off of LEDs and make them feel softer and more natural.  Remember the basic concept of softening- the bigger the source, the softer it is.  Diffusion right on the face of the light is never going to get all that soft.

yours
Tom Guiney
Gaffer, DP, Bay Area
Inventor and Owner, Airboxlights.com

Saturday, November 30, 2013

Funny commercial for Airbox Inflatable softboxes for LED panels.

With a little help from some friends, made this 30-second commercial for Airbox Inflatable Softboxes for LED panels. Really.  It's funny.  It does not exaggerate anything. Anything at all. It doesn't make any exaggerated claims about what our products can do for video lighting.




Doing a big sale for Cyber Monday- 20% off all our softboxes on Amazon!
Use this claim code:  9X43JTW5

Production discussion next time. Budget for whole commercial was under 2k.

yours
Tom Guiney
Airboxlights.com



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