Tour of the Ikan Elements product line at NAB 2012. One thing that I thought was noteworthy is that most of the parts bolt together. That is definitely slower than the common hand-tightened options that so many companies use, but at least everything stays where you put it. With an allen wrench, you can really insist that something stay where it's supposed to be. Also noteworthy is the user-fillable counterweight. Could be nuts and washers, but it could be something more useful like a wireless receiver or a couple spare batteries. DSLR rigs is a field very full of competitors.